• Own and execute the territory sales strategy in partnership with sales leadership and distributor management. • Grow on- and off-premise business by identifying opportunities, opening new accounts, and deepening existing relationships. • Work in the field an average of four days per week, independently and alongside distributor sales teams and managers. • Collaborate closely with distributors to achieve volume, placement, and prestige goals. • Lead compelling in-person and virtual tastings, trade events, and wine dinners (including evenings and weekends). • Deliver impactful brand education, training, and coaching to distributor sales representatives and leadership. • Manage pricing, programming, inventory, and allocations to protect brand integrity and maximize performance. • Lead, coach, and develop Field Sales Managers, fostering accountability, ownership, and continuous improvement. • Support FSMs with territory coverage, execution, and administrative responsibilities. • Facilitate regular communication and alignment between the sales team and internal partners. • Organize and lead sales meetings, business reviews, and planning sessions. • Forecast sales and expenses, manage budgets, and deliver quarterly sales goals. • Analyze sales data, market conditions, and performance metrics to inform strategy and execution. • Coordinate new item launches, national account initiatives, and trade marketing activations. • Build and maintain strong cross-functional relationships with wholesale, inside sales, marketing, and winery teams. • Communicate consistently and promptly with leadership, distributors, and internal stakeholders. • Ensure retail pricing consistency and optimal use of company resources.