• Develop and implement long-term strategies for the service line to achieve business and organizational goals. • Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership. • Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities. • Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution. • Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions. • Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases. • Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.). • Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events. • Communicate service line metrics, progress, and strategic plans for EXL leadership. • Lead and mentor teams by providing guidance on implementation.