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Role Description

We are seeking a detail-oriented, data-driven Senior Digital Optimization Analyst (Website) to optimize our digital presence and improve marketing effectiveness across channels. This role is responsible for analyzing website behavior, conversion funnels and tests, and user experience to identify opportunities that drive growth, improve website performance, and enhance customer journey outcomes.

The ideal candidate excels at turning complex data into actionable insights, understands modern marketing analytics tools, and collaborates well with cross-functional teams including marketing, product, engineering, and design. This position is hybrid working out of our Waltham, MA office on Wednesdays.

Key Responsibilities:

• Website Performance & Journey Analytics
  • Drive analysis of website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention).
  • Analyze landing page performance and identify optimization opportunities for improved CVR and engagement.
  • Conduct ongoing audits of website tagging, tracking, page load times, and user behavior patterns.
  • Collaborate with UX designers and product teams to inform roadmap priorities using data-driven insights.
• Conversion Rate Optimization (CRO)
  • Develop and manage (in collaboration with the site experience team) a continuous testing program (A/B, multivariate, landing page tests).
  • Create hypotheses, set prioritization (vs. impact), build experiments, and analyze results to improve conversion funnels and reduce friction.
  • Partner with developers and marketing teams to implement and validate CRO experiments.
  • Maintain a centralized repository of test results and learnings to enhance institutional knowledge.
• Tracking, Tagging & Data Quality
  • Work with MarTech and engineering teams to ensure accurate setup of tracking pixels, events, and user pathways.
  • Monitor the impact of cookie consent mechanisms and privacy regulations (GDPR/CCPA) on data integrity and tracking accuracy.
  • Power user and manage requirements for analytics platforms including Google Analytics, Tealium, or similar tools needed for effective analyses.
  • Ensure data consistency across reporting systems; troubleshoot discrepancies and recommend fixes.
• Reporting & Insights
  • Define the necessary data structures and frameworks that answer key business questions and partner with platform/engineering teams to build.
  • Build clear, compelling reports and presentations that highlight insights, trends, and recommended actions.
  • Present performance updates to cross-functional stakeholders and leadership.
• Cross-Functional Collaboration
  • Partner closely with marketing managers, product teams, designers, and engineering to develop insight-driven solutions.
  • Provide data-backed input to website strategy, SEO improvements, and messaging decisions.
  • Support broader marketing strategy by analyzing website-specific impact of campaigns and channel traffic.

Qualifications

• Bachelor’s degree in marketing, analytics, business, data science, or a related field.
• 5-8 years of experience in website analytics, digital marketing analytics, or CRO.
• Proficiency with analytics tools such as Google Analytics (GA4), Adobe Analytics, Hotjar, Mixpanel, or similar.
• Experience with A/B testing tools (e.g., Optimizely, Statsig, Google Optimize, VWO, ContentSquare).
• Strong understanding of paid media metrics and digital marketing concepts.
• SQL or BI tool experience (Looker, Tableau, Power BI) preferred.
• Strong analytical and problem-solving skills with the ability to communicate insights clearly.

Preferred Skills

• Experience in SaaS, e-commerce, or lead-generation environments.
• Familiarity with tag management systems (Google Tag Manager, Tealium IQ, Adobe Launch).
• Understanding of SEO, UX design, and user behavior research.
• Experience with multi-channel marketing analytics.

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family.
• Work flexibility as part of a hybrid workforce.
• Opportunities for career growth and professional development.

Application Deadline

30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.