Hungry Minds is a fast-growing eCommerce brand where storytelling meets performance. Rooted in publishing and expanding across multiple product categories, our mission is to build meaningful content experiences that strengthen brand authority, engage audiences, and drive measurable growth.
Head of Content Strategy
Location
United States
Posted
6 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
- Lead the overall content vision and strategy across marketing campaigns, product launches, and brand initiatives.
- Own brand voice, messaging architecture, and narrative positioning across all channels.
- Oversee the content team, providing strategic direction, feedback, and mentorship.
- Collaborate with marketing, product, creative, and performance teams to ensure cohesive and conversion-driven messaging.
- Develop and optimize content strategies for websites, product pages, email marketing, paid media, social media, and editorial platforms.
- Ensure all content aligns with brand standards, growth objectives, and revenue goals.
- Analyze content performance metrics and continuously refine strategy based on data and customer insights.
- Stay ahead of content trends, storytelling frameworks, SEO, and digital marketing best practices.
Qualifications
- 5+ years of experience in content strategy, editorial leadership, or brand storytelling (preferably in eCommerce, publishing, or DTC brands).
- Deep knowledge of social media strategy, including organic growth, content positioning, platform-specific storytelling, and aligning social with broader brand and revenue goals.
- Proven experience leading and scaling content teams.
- Strong understanding of full-funnel marketing and performance-driven content.
- Experience overseeing social content calendars and collaborating with paid media teams to align organic and paid messaging.
- Strong understanding of analytics and platform insights (Instagram, TikTok, Meta, etc.) to inform strategic decisions.
- Excellent communication, leadership, and strategic thinking skills.
- Data-informed mindset with the ability to translate insights into impactful narratives.
Requirements
- 5+ years of experience in content strategy, editorial leadership, or brand storytelling (preferably in eCommerce, publishing, or DTC brands).
- Deep knowledge of social media strategy, including organic growth, content positioning, platform-specific storytelling, and aligning social with broader brand and revenue goals.
- Proven experience leading and scaling content teams.
- Strong understanding of full-funnel marketing and performance-driven content.
- Experience overseeing social content calendars and collaborating with paid media teams to align organic and paid messaging.
- Strong understanding of analytics and platform insights (Instagram, TikTok, Meta, etc.) to inform strategic decisions.
- Excellent communication, leadership, and strategic thinking skills.
- Data-informed mindset with the ability to translate insights into impactful narratives.
Benefits
- Lead the content vision in a growing, innovative publishing-led eCommerce brand.
- Competitive salary and performance-based incentives.
- Collaborative, ambitious, and creative team environment.
- Flexible work arrangements and exposure to international markets.
Company Description
Hungry Minds is a fast-growing eCommerce brand where storytelling meets performance. Rooted in publishing and expanding across multiple product categories, our mission is to build meaningful content experiences that strengthen brand authority, engage audiences, and drive measurable growth.
Job Requirements
- 5+ years of experience in content strategy, editorial leadership, or brand storytelling (preferably in eCommerce, publishing, or DTC brands).
- Deep knowledge of social media strategy, including organic growth, content positioning, platform-specific storytelling, and aligning social with broader brand and revenue goals.
- Proven experience leading and scaling content teams.
- Strong understanding of full-funnel marketing and performance-driven content.
- Experience overseeing social content calendars and collaborating with paid media teams to align organic and paid messaging.
- Strong understanding of analytics and platform insights (Instagram, TikTok, Meta, etc.) to inform strategic decisions.
- Excellent communication, leadership, and strategic thinking skills.
- Data-informed mindset with the ability to translate insights into impactful narratives.
Benefits
- Lead the content vision in a growing, innovative publishing-led eCommerce brand.
- Competitive salary and performance-based incentives.
- Collaborative, ambitious, and creative team environment.
- Flexible work arrangements and exposure to international markets.
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