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Role Description

The Guidebook team is seeking a proven self-starting individual to join as a B2B Revenue Operations Manager. This individual will be responsible for:

• Optimizing and executing sales and marketing processes
• Managing marketing and sales automation (Marketo or equivalent technology, and Salesforce)
• Lead data connection to our CRM (Salesforce)
• Administrating our CRM instance (Salesforce)
• Leveraging analytics to power data-driven decision-making for ‘full funnel’ effectiveness across the organization

This role requires close partnership with marketing, sales, and engineering teams to ensure seamless ‘full funnel’ execution, accurate reporting, and continuous process improvement. This role is ideal for a process-driven, analytical operator who thrives in a fast-paced B2B environment and who is deeply passionate about leveraging technology to drive marketing and sales effectiveness and business growth.

For sake of clarity, this role is not a people management position, and you would be an individual contributor on a highly collaborative team.

Qualifications

• 2+ years in a revenue operations or similar B2B role
• Demonstrated ability to manage and optimize marketing automation and CRM systems like Salesforce
• Salesforce Admin Certification required
• Strong organizational and project management skills
• Experience with workflow documentation and process improvement
• Exceptional written and verbal communication skills
• Detail-oriented, self-motivated, and comfortable working both independently and in teams
• Exhibits a growth mindset and passion for continuous learning

Requirements

• Build, deploy, and monitor marketing automation programs
• Administrate Salesforce CRM system
• Build robust flows between various systems
• Support A/B testing, segmentation, and campaign optimization
• Maintain data integrity and compliance within CRM
• Oversee CRM requests and manage lead-to-opportunity workflows
• Optimize GTM Tech Stack integrations
• Develop and maintain metrics reports on marketing and sales activities
• Identify and resolve inefficiencies in GTM systems and processes
• Document and improve workflows, develop standardized playbooks

Benefits

• 100% paid benefits: medical, dental, and vision
• Short term and long term disability
• Unlimited vacation time
• 401k program with matching benefit
• Stock options
• Awesome company culture and fun virtual hangouts
• MacBook and accessories to make you comfortable working from home
• Awesome annual company retreats

Company Description

Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration, and create an app in four easy steps with no technical skills required. Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training, and so much more.

Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today’s fractured world. We are a driven team on a mission to elevate event experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!