• Develop sales goals and objectives for each territory on a fiscal and quarterly basis • Ensure implementation of district sales training and sales support training strategies • Provide ongoing coaching, feedback and direction to Therapy Consultants on sales calls, presentations, etc., to improve technical and selling skills • Develop and maintain strong relationships with all key account personnel within the district in order to support selling and service efforts and clinical programs • Conduct performance evaluation and salary reviews of field personnel and submit recommendations to appropriate management • Recruit, hire, develop, and retain field personnel for the district and insure that new staff receives appropriate orientation and training • Maintain sales data and records on each territory in order to understand market trends, provide direction to the Therapy Consultants, and communicate competitive data • Interpret and explain business/marketing policies and programs to Therapy Consultants in order to maintain consistency and responsiveness to customer needs • Effectively control and monitor selling expenses for the district • Provide input to the Regional Business Director on sales strategies, promotions, staffing needs, new product indications, and product acceptance • Ensure personal understanding of all quality policy/system items that are personally applicable. Follow all work/quality procedures to ensure quality system compliance and high quality work