• Own the day-to-day execution of our CRM and website operations • Build, curate, and manage our weekly sprint process with an agile mindset • Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule • Translate requests from across the organization into clear, detailed, and measurable Asana tickets • Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes • Coordinate work across creative, marketing, campaign, DevOps, and product teams • Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch • Manage the end-to-end CRM campaign production process from asset requests through implementation • Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams • Track and follow up on creative assets to ensure campaigns remain on schedule • Provide regular status updates and timeline visibility to stakeholders • Own CRM performance analytics and report on key campaign outcomes • Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion • Design and execute A/B testing strategies for subject lines, send times, and content • Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization • Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization • Coordinate with DevOps to ensure backend updates support performance, stability, and compliance • Provide clear implementation instructions via Asana tickets • Perform QA and quality control on launches and updates to ensure they deploy correctly