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Role Description

As a member of the Leadership Team, the SVP of Marketing will shape company strategy and lead a fully integrated Marketing & Communications organization. Reporting to the President (and partnering closely with the CEO and CRO), this leader will own the end-to-end marketing engine that drives predictable growth—pipeline creation, product and category positioning, and customer lifecycle programs that improve adoption, retention, and expansion.

What You'll Do

• Marketing strategy and operating system
  • Define and lead the marketing strategy aligned to company growth goals (pipeline, ARR, retention/NRR).
  • Own marketing planning, budgeting, scorecards, and executive reporting.
  • Establish operating rhythms with Sales, Product, and Customer Success (SLAs, pipeline reviews, launch readiness).
• Demand generation & pipeline acceleration
  • Build and optimize multi-channel demand programs (ABM, performance, field/events, partners, content).
  • Partner with Revenue Operations to improve lead flow, scoring, routing, and attribution.
  • Own marketing-sourced pipeline targets and ROI.
• Positioning, brand, and communications
  • Define a compelling, differentiated narrative that builds trust and credibility in the market.
  • Develop and lead an integrated messaging strategy across web, content, campaigns, sales assets, and executive communications.
  • Lead PR/comms strategy, thought leadership, and analyst relations.
  • Lead a structured internal communications strategy that drives alignment, transparency, and engagement across cross-functional teams, reinforcing company vision and strategic priorities in partnership with executive leadership.
• Product marketing & go-to-market readiness
  • Own buyer personas, positioning, packaging/offer strategy (in partnership with Product/Revenue leaders), and launch orchestration.
  • Translate product capabilities into clear value propositions and enablement for Sales and CS.
  • Establish competitive intelligence and messaging discipline across segments.
• Customer marketing & lifecycle
  • Build lifecycle programs that improve onboarding, product adoption, renewal readiness, and advocacy.
  • Partner with Customer Success on retention drivers and churn reduction initiatives.
  • Scale customer proof: case studies, references, CABs, community, referrals.
• Team leadership & talent development
  • Lead, coach, and develop a high-performing team and leadership bench.
  • Build the right org design across demand gen, product marketing, lifecycle/customer marketing, comms/content, and marketing ops.
  • Set, communicate, and reinforce clear priorities to drive focus, alignment, and disciplined execution across all marketing functions.

Qualifications

• 10+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.
• Senior marketing leader with experience scaling B2B SaaS in a similar stage environment (e.g., ~$100–$500M ARR).
• Proven track record building predictable pipeline and partnering tightly with Sales and RevOps.
• Strong positioning and product marketing instincts—can simplify complexity into compelling value.
• Comfortable operating in healthcare’s trust-heavy, multi-stakeholder buying context.
• Experienced people leader who builds durable teams and scalable systems.

Benefits

• Medical, Dental, and Vision insurance for team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
• Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription.
• Flexible Time Off, including volunteer days and mental health days, plus 14 paid, company-wide holidays.
• Paid Parental Leave, including adoptive parents.
• Employee Resource Groups to connect and engage with colleagues, like Military Veterans.
• Tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
• 401(k) with Employer Match, immediate vesting, and financial wellness resources.
• Life and AD&D insurance, with the option to purchase additional coverage for yourself and your dependents.
• Disability Coverage.
• Accident Insurance.
• Pet Insurance.
• All necessary equipment to perform duties, including a computer, mouse, keyboard, and other items on our approved list of WFH supplies.