• Develop the global strategy for where, when, and how to operate fulfillment capabilities as the company enters new international markets • Assess build vs. partner decisions, including use of third-party warehouses, 3PLs, or contract fulfillment providers • Lead the end-to-end execution of new fulfillment operations, including: • Company-owned fulfillment centers (site readiness, process design, staffing, and go-live) • Third-party fulfillment or storage partners (selection, onboarding, operating model definition, and performance management) • Translate strategic plans into clear execution roadmaps with timelines, owners, and success metrics • Ensure new operations launch on time, within budget, and at defined service levels • Design and implement core fulfillment KPIs (e.g., on-time ship, on-time delivery, order cycle time, cost efficiency) • Build reporting mechanisms and operating rhythms to track performance and drive accountability • Use data to identify bottlenecks & prioritize improvements • Diagnose inefficiencies in the current fulfillment operation and develop a clear, prioritized improvement plan • Redesign processes that are manual, fragmented, or outdated to improve throughput, accuracy, and scalability • Drive change management on the ground, working closely with operators and frontline leaders