• Develop comprehensive comms and internal marketing plans for Strategic Events • Align plans with the broader event marketing campaign to ensure consistency and effectiveness • Support development of video content to showcase event impact, including sizzle videos, seller testimonials, and weekly internal podcast series for Dreamforce • Support push notification strategy - from segmentation to copywriting and aligning with key stakeholders for approvals • Drive channel strategy, constantly pursuing new avenues to amplify messaging and effectively reach target audience (primarily, the Sales organization) • Create and maintain a communication tracking tool (i.e., the tick tock), coordinating calendars with cross-functional partners and ensuring timely deployment of comms • Ensure seamless collaboration and communication across teams to deliver cohesive, timely messaging • Lead cross-functional workstreams by event to ensure appropriate amplification of messaging across the organization • Support the wider Enablement team in the creation and upkeep of enablement tools and resources, including presentations, call scripts, email templates, FAQs, codes, etc • Write compelling and effective copy for various mediums, including but not limited to Slack posts, emails, resources, exec scripts, and call scripts • Support ideation of new content ideas to creatively engage target audience • Act as liaison to the Creative team; drive the briefing process and ensure delivery of creative assets • Support the analytics and reporting strategy for enablement communications • Provide insights and recommendations for continuous improvement based on performance data • Learn seller reporting tools, goals, and language to ensure an effective enablement campaign, ultimately helping our sellers drive business with events