• Develop and implement a comprehensive agency partnership strategy that directly drives pipeline and revenue growth and aligns with company business objectives, with specific focus on bridging the gap between media and creative teams. • Act as the connective tissue for all things agency strategy and execution: Bridge the gap between leadership, sales, and cross-functional teams to ensure a unified internal voice and a seamless transition from high-level vision to daily operational success. • Partner closely with business development sellers to develop and execute account-base plans, growth strategies, creating coordinated approaches that maximize revenue opportunities across holding company networks • Identify, cultivate and maintain relationships across multiple layers within a HoldCo, including: • Senior HoldCo leaders across the industry; represent Vidmob at industry events and conferences to build awareness and attract new partners. • Key agency partners with clear accountability for influencing partner adoption, utilization, and commercial outcomes that impact Vidmob’s bottom line • Help agencies develop integrated solutions that bring together media and creative services, demonstrating measurable improvements in effectiveness and ROI that justify continued and expanded investment • Drive concrete business actions from agency partners: secure committed revenue targets, increase product adoption rates, expand client footprint, and ensure partners actively promote and integrate Vidmob solutions into their service offerings • Provide strategic leadership and support to agency partners, tracking engagement metrics and ensuring partnerships translate to quantifiable business results to ensure their success in integrating and promoting VidMob solutions to their clients. • Collaborate with the sales and marketing teams, as well as executive leadership, to develop and execute joint go-to-market strategies with agency partners • Work closely with internal stakeholders to ensure partnership programs support our product roadmap while meeting partner needs in ways that accelerate revenue • Define, track and optimize partnership KPIs, and use these insights to optimize the partnerships program