• You will own the creation of a steady pipeline of high-quality, on-brand content across formats—blog posts, web pages, landing pages, one-pagers, email and lifecycle copy, sales enablement materials, decks, and social content. • You will draft and refine campaign-ready copy for product launches, GTM initiatives, and ongoing nurture programs that support both B2B client acquisition and renter engagement. • Clear, structured storytelling for case studies, customer stories, and data-driven narratives that highlight Esusu’s impact and outcomes. • Content revisions and optimization of existing assets to improve clarity, conversion, and consistency with updated positioning and brand guidelines. • Basic content SEO best practices (e.g., thoughtful headings, keyword-aware phrasing, meta descriptions) to support organic discovery and performance. • Close collaboration with Marketing, Product Marketing, Lifecycle, Design, Sales, and Account Management to gather inputs, refine messaging, and route content for timely review and approval. • You will manage organized content workflows—using our project management and documentation tools—so stakeholders know what’s in progress, what’s blocked, and what’s shipped.