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Social Media Manager

Social Media ManagerSocial Media ManagerFull TimeRemoteTeam 201-500Since 2024H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

Not specified

3 yrs expEnglish

Job Description

• Plan, create, and schedule engaging content across platforms including Instagram, Facebook, TikTok, and Pinterest • Develop and execute a monthly social media content calendar • Write compelling captions aligned with brand voice and seasonal campaigns • Manage community engagement including comments, messages, and customer interactions • Monitor social media trends and implement relevant content opportunities • Collaborate with internal teams to promote new products, promotions, and seasonal launches • Track and report on engagement, reach, and follower growth • Plan, launch, and optimise paid advertising campaigns across: Meta Ads (Facebook & Instagram) • Google Ads (Search, Display, Shopping) • TikTok Ads (desirable) • Conduct keyword research, audience targeting, and campaign segmentation • Optimise campaigns to improve ROAS, conversions, and cost per acquisition • Perform A/B testing on creatives, copy, and audience targeting • Manage advertising budgets and ensure campaigns deliver maximum ROI • Monitor campaign performance using tools such as Google Analytics, Meta Ads Manager, and Google Ads • Prepare monthly performance reports highlighting insights and recommendations • Identify opportunities to scale successful campaigns and optimise underperforming ones.

Job Requirements

  • Minimum 3 years experience in Social Media Management and PPC advertising
  • Strong experience with Meta Ads Manager and Google Ads
  • Proven track record managing eCommerce marketing campaigns
  • Experience with social media scheduling tools (e.g. Hootsuite, Buffer, Later, Sprout)
  • Strong copywriting and content planning skills
  • Ability to interpret marketing data and optimise campaigns accordingly
  • Experience using Google Analytics and performance dashboards
  • Eager to learn, open to new challenges, and willing to undergo training or upskilling to grow professionally
  • Bonus to have: Basic knowledge of SEO best practices
  • Experience with Shopify, including editing layouts, updating product photos, and listing products.

Benefits

  • Competitive salary
  • Opportunity to shape the HR function of a rapidly growing BPO.
  • Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
  • Career growth and development opportunities.

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