• Own paid media across LinkedIn, Meta, TikTok, and Search • Build and execute account-based marketing (ABM) programs for enterprise brand leads • Design and optimize lead capture, scoring, routing, and lifecycle flows from first touch through sales handoff • Drive creator product waitlist growth, activation, and monetization • Own subscription and creator revenue conversion funnels • Build and manage lifecycle email programs for brands and creators • Deliver attribution and ROI reporting tied directly to pipeline and revenue • Design, deploy, and analyze creator and brand surveys • Develop benchmarks, ongoing industry metrics, and a recurring Creator Economy Index • Lead large-scale industry reports and data-driven infographics • Build dashboards across pipeline, product adoption, creator revenue, and press impact • Translate insights into PR angles, content direction, sales enablement, and executive reporting