• Own and scale Quartile’s demand generation engine, driving measurable pipeline growth across key markets • Design and execute multi-channel campaigns that connect data-driven insights with compelling storytelling • Partner closely with Sales, Product Marketing, and RevOps to move prospects from first touch through conversion • Build and own the end-to-end demand generation roadmap, spanning awareness, acquisition, and conversion across key markets • Execute and iterate targeting our Ideal Customer Profile • Develop audience-specific messaging and campaign assets aligned to product launches and GTM priorities • Define, track, and report on key funnel metrics (MQLs, SQLs, conversion rates, pipeline contribution, ROI) • Build dashboards and reporting in Salesforce, or similar systems to monitor campaign health and lead flow • Optimize targeting, messaging, and creative for stronger engagement and conversion • Own performance and budget for LinkedIn Ads, Google Ads, email, and programmatic/display channels • Partner with content marketing on SEO and SEM strategies to strengthen visibility and inbound demand • Collaborate with marketing teammates to amplify campaigns around industry conferences, webinars, and co-marketing initiatives