• Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications • Provide writing and marketing assistance for a wide range of marketing strategy and content tactics • Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral, and other content • Follow processes and best practices to enable the tracking of marketing return on investment • Collaborate with colleagues as appropriate to plan and execute work • Participate in planning, project-specific, and team meetings, as necessary • Ensure compliance with firm guidelines and brand standards • Continuously expand knowledge base of industries or services • Work with teams to ensure the accuracy of client and prospect lists • Assist with lead management activities, as needed • Provide support with Salesforce.com, as requested • Participate in marketing task forces and special projects • Assist in conducting online research of specific companies, executives and target lists • Use internal and external research as needed when executing work • Maintain and expand knowledge base in a variety of marketing areas: Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate