• Maintain a modern creative organization that supports all marketing and business functions, acting as a strategic internal agency • Establish creative strategy, frameworks, brand systems, and storytelling principles that scale across audiences, products and channels • In collaboration with the Creative Director, lead the creative strategy, ensuring high-quality, relevant content and multimedia assets • Lead and develop creative concepts and assets for integrated campaigns, product launches, ABM programs, and executive-level communications • Translate technical products, platforms, and solutions into clear, differentiated B2B narratives • Partner with Product Marketing and Sales to develop creative that supports the full funnel—from awareness and demand generation to enablement and retention • Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure creative efforts are integrated and consistent across all channels • Mentor multidisciplinary teams across design, copy, content, and production • Manage and align agencies, contractors and production partners to standards and business priorities • Maintain a fanatical devotion to detail; ensuring that while our stories are engaging and vibrant, they remain rooted in the unassailable accuracy that defines the Nielsen name