Nielsen

Powering a better media future for all people

Director, Global Brand Strategy

Brand ManagerBrand ManagerFull TimeRemoteTeam 10,001+Since 1923H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

7 days ago

Salary

$119.1K - $221.1K / year

Bachelor Degree12 yrs expEnglish

Job Description

• Develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning • Use customer insights and research to continuously refine positioning and messaging • Identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models • Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed • Define success metrics across brand health and connect brand performance to business outcomes • Lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline • create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment

Job Requirements

  • 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands
  • Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios
  • Proven experience building or evolving a brand function in a matrixed environment
  • 7+ years of experience in managing and leading teams, including both direct reports and external partners
  • Experience in the US market and operating at global scale preferred
  • Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
  • Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.

Benefits

  • health & wellness plans
  • 401(k) retirement coupled with a Nielsen match
  • a generous paid time off policy
  • company provided car for those who qualify
  • discretionary incentive/bonus

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