• Develop Engagement Strategy and Plan for Scale (35%) • Set and own strategy for AP Potential as a core student activation tool. • Lead development of the student competition strategy for AP, identifying key partners, and mobilizing AP student participation at such events . • Lead a planning process to assess the creation of an AP Student Alumni Network as a tool to support student success and college and career planning. • Launch and Manage an Activation Portfolio (35%) • Design, launch and manage AP Potential campaigns to students and parents in collaboration with partner teams within AP and across Divisions. • Integrate AP Potential campaigns into state and district strategy for student recruitment. • Develop student and family engagement opportunities and programming in collaboration with BigFuture to support AP participation within student college and career planning. • Develop the programmatic content and events to increase reach among first-time AP students in partnership with the Engagement and Reach Division and BigFuture. • Integrate middle school readiness badges to accompany the introduction of Pre-AP projects and support student practice. • Team Leadership (30%) • Lead and manage a team responsible for student tools and engagement initiatives. • Set priorities, manage performance, and coach team members to achieve goals. • Foster an inclusive, high-performing culture aligned to College Board’s Operating Principles and Manager Expectations. • Set vision and priorities for the team, track and manage progress to goals, and provide coaching and support to ensure team members meet and exceed goals, remain engaged, and contribute meaningfully to our mission.