• Execute Go-to-Market (GTM) tactics for new products and indications by delivering integrated campaigns and cross-channel collateral and sales enablement tools that translate complex early-detection science into compelling messaging for PCPs and health system stakeholders. • Develop and optimize digital marketing campaigns to drive system, HCP and patient acquisition. Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization. Use data to continuously test, refine, and scale campaigns based on performance. • Partner closely with the Sales and L&D teams to develop high-impact collateral, training modules, and "objection-handling" tools that accelerate the sales cycle. • Ensure a consistent, high-integrity brand voice across all physician-facing and patient-facing touchpoints. • Monitor the competitive landscape (Liquid Biopsy, Cologuard, etc.) to refine our positioning and maintain Freenome’s competitive edge. • Manage external creative and media agencies to deliver high-ROI campaigns while maintaining a disciplined marketing budget. • Build relationships with industry/market thought leaders, customers, societies, internal stakeholders and provide key insights to cross-functional teams. • Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs). Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.