• Lead a team in developing and executing a multi-year product roadmap for the SMS business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products. • Establish and execute product lifecycle management plans for each product line within the portfolio, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization. • Provide strategic leadership to the cross-functional teams for product development projects. Provide input as the voice of customer through all stages of product development, and provide clear direction to the cross-functional team. • Maintain a prioritized list of product initiatives and work closely with cross-functional leaders to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance. • Work cross-functionally with leaders in other departments, including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales. • Serve as a product expert, developing a deep understanding of the products in the portfolio and their applications. • Gather and evaluate customer input and be the portfolio champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and market adoption growth. • Lead the development of the SMS business growth strategy through OTI’s annual strategy playbook process. • Lead the team in identifying, assessing and defining new segments for marketing and sales to target, including development of positioning and key messaging and financial projections. • Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities. • Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives. • Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization. • Work with sales leadership to ensure support for key accounts as needed to drive ultimate customer satisfaction. • Partner with downstream marketing leaders to support the development of effective marketing plans and marketing collateral. • Lead the development of the SMS Long Range Plan 5-year financial projections. • Regularly analyze financial metrics to assess the health of the portfolio of products. Determine trends