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Role Description

PlexTrac is seeking a strategic and hands-on Product Marketing Manager to drive go-to-market success for our exposure assessment and penetration testing platform. In this high-impact startup role, you will own positioning, messaging, launches, and revenue enablement — ensuring our product resonates with CISOs, security leaders, and offensive security teams.

• Translate complex cybersecurity workflows into compelling value narratives.
• Lead product launches, support sales, and drive demand through content, campaigns, and webinars.
• Develop clear, differentiated product positioning and messaging aligned to security buyer pain points.
• Conduct market, buyer, and competitive research to inform strategy and GTM execution.
• Own and lead product launches, including cross-functional coordination across Product, Sales, and Marketing.
• Build and maintain sales enablement materials (battlecards, pitch decks, one-pagers, etc.).
• Partner with Product on pricing, packaging, and market validation initiatives.
• Plan and execute webinars (thought leadership, product demos, release launches), including messaging, promotion alignment, and follow-up enablement.
• Drive content strategy and execution for your product line — including datasheets, solution briefs, blog posts, case studies, whitepapers, and technical content in collaboration with SMEs.
• Collaborate with demand generation to integrate product messaging into campaigns, paid programs, events, and digital channels.
• Support analyst briefings, industry events, and customer presentations as a product subject matter expert.
• Monitor adoption, win/loss data, usage trends, and campaign performance; refine messaging based on data and customer feedback.
• Understand and document the customer journey and influence internal strategy based on buyer insights.

Qualifications

• 5+ years of product marketing experience in B2B SaaS; cybersecurity experience strongly preferred.
• Bachelor’s degree in Marketing, Business, or related field.
• Proven ability to translate technical capabilities into compelling value propositions for both technical and executive audiences.
• Demonstrated success leading go-to-market launches in fast-paced environments.
• Experience planning and hosting webinars and driving content execution across multiple formats.
• Strong sales enablement background with measurable revenue impact.
• Data-driven mindset with experience tracking performance metrics and ROI.
• Exceptional written and verbal communication skills.
• Comfortable operating in a startup environment — strategic thinker who also executes.

Benefits

• Competitive wellness benefits including Medical, Dental, Vision, Disability and Life.
• 401(k).
• Paid Parental Leave.
• Flexible work schedule - WFH, WFO.
• Flexible Time Off.
• World Class Culture.
• Typical pay range for this role across the U.S. is USD [$130,000.00] to [$170,000.00] per year.
• Additional rewards, including merit increases, annual bonus, and equity options based on individual performance.
• Access to healthcare benefits, a 401(k) plan, employee-paid short-term and long-term disability coverage, basic life insurance, uncapped time-off, and several paid holidays.

Company Description

PlexTrac is the #1 AI-powered penetration test reporting tool and platform for real-time threat exposure management. It helps cybersecurity teams address the most critical threats and vulnerabilities efficiently. This innovative approach has allowed PlexTrac to gain significant traction among companies and teams of all sizes, including several of the Fortune 500.

PlexTrac's mission is to empower teams to win the right cybersecurity battles, creating a workplace where employees can flourish professionally and personally.

• Instill trust through transparency and accountability.
• Positively impact people.
• Customer obsession.
• Impactful innovation.