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Role Description

Cisive’s healthcare-focused PreCheck division is growing quickly, and its partner ecosystem is a key driver of that growth. The Senior Partner Marketing Manager (Healthcare) is a strategic, hands-on marketer responsible for building and managing partner marketing programs that drive measurable pipeline impact. This role collaborates cross-functionally across Partnerships, Marketing, Sales, and Field teams to activate partners, execute co-marketing initiatives, and deliver scalable programs.

• Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners.
• Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars.
• Identify growth opportunities across integration partners and channels and translate them into executable plans.
• Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion.
• Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits.
• Manage integrated partner launches with Product and Partnerships.
• Partner with Sales and BDR teams to create partner-specific collateral.
• Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs.
• Create partner-specific messaging addressing healthcare hiring realities.
• Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials.
• Enable internal Sales/CS teams to leverage partners in the sales cycle.
• Measure partner impact and provide reporting to GTM leadership.

Qualifications

• 7–10 years B2B marketing experience with proven GTM impact.
• 3–5 years partner marketing experience (alliances, channel, tech partnerships).
• Healthcare industry background.
• Experience running integrated campaigns tied to revenue outcomes.
• Strong cross-functional leadership skills.
• Excellent writing and messaging skills.

Requirements

• Background screening, HR tech, or compliance-adjacent experience.
• Experience marketing ATS/HRIS integrations.
• Familiarity with GPO and association marketing in healthcare.

Working Conditions

• Professional office or remote environment.
• Use of general office equipment.

Physical Requirements

• Ability to communicate clearly.
• Operate computer and office equipment.
• Occasional lifting up to 10 lbs.

Direct Reports

• None.