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Role Description

Become a part of our caring community and help us put health first. As Lead, Orchestration, you will play a key role in coordinating campaign planning, execution, and optimization across teams, channels, and systems. This role sits outside of Agile pods and provides horizontal oversight—ensuring that experiences are aligned, well-documented, and executed with precision.

• Support end-to-end orchestration of marketing experiences, from intake and planning through execution and optimization.
• Coordinate across pods, channel leads, and content teams to ensure experience components are aligned and delivered on time.
• Facilitate cross-functional collaboration to ensure campaigns reflect enterprise priorities and member-centric strategies.
• Partner with pod leads across Marketing to elevate risks to leadership and develop action plans for how to address.
• Support project planning transformation and end-to-end process flow via Workfront transformation and marketing pod education.
• Assist in the operationalization of NBA strategies by aligning experience execution with prioritized member actions and lifecycle moments through cross-functional partnership with Marketing Analytics & Operations.
• Collaborate with operations teams to ensure NBA logic is reflected in campaign workflows and targeting strategies.
• Track NBA performance and support reporting that informs future prioritization and optimization.
• Develop experience calendars, orchestration workflows, and documentation to ensure transparency and accountability across teams.
• Support intake processes and ensure campaign requirements are clearly defined and communicated.
• Troubleshoot executional issues and escalate blockers to ensure timely resolution.
• Collaborate with analytics and operations teams to monitor campaign execution and performance across channels.
• Maintain dashboards and reporting tools that provide visibility into campaign status, engagement metrics, and delivery health.
• Identify opportunities for process improvement and contribute to the evolution of orchestration best practices.
• Assist in marketing agile pod scaling and health reporting to provide visibility into agile pod efficiency and blockers.
• Partner with Marketing leaders to ensure all new work flows through proper intake processes and councils, while working with pods to intake new intent from the business.
• Ensure experiences adhere to enterprise standards, regulatory requirements, and member experience guidelines.
• Facilitate decisions to deconflict and sequence prioritized experiences against audiences.
• Partner with compliance and legal teams as needed to support experience reviews and approvals.
• Serve as the day‑to‑day program lead for complex, multi‑workstream marketing initiatives, establishing workflows, managing cross‑functional dependencies, and ensuring successful execution against scope, timelines, and KPIs.
• Drive high‑impact special projects from strategy through delivery, applying structured problem‑solving, stakeholder management, and data‑driven decision‑making to accelerate priority efforts within the enterprise marketing organization.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in marketing process innovation, marketing operations, experience management, or orchestration.
• Ability to connect disparate MarTech tools & systems in an organized and easy to understand way.
• Expert with workflow tools, campaign calendars, and cross-functional team collaboration.
• Experience working in coordination with disparate business units to ensure a connected member experience.
• Understanding of the agile framework within a Marketing organization.
• Ability to interpret performance data and translate insights into actionable recommendations.

Requirements

• Located within commuting distance of a Humana shared office site—including, but not limited to, Washington D.C.; Louisville, KY; and multiple office locations across Florida and Texas—to support occasional onsite collaboration and team engagement.
• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with NBA frameworks, marketing automation platforms, and CRM systems.
• Experience working in matrixed environments with cross-functional stakeholders.
• Understanding of compliance standards such as HIPAA, CAN-SPAM, and enterprise governance policies.

Benefits

• Health benefits effective day 1.
• Paid time off, holidays, volunteer time and jury duty pay.
• Recognition pay.
• 401(k) retirement savings plan with employer match.
• Tuition assistance.
• Scholarships for eligible dependents.
• Parental and caregiver leave.
• Employee charity matching program.
• Network Resource Groups (NRGs).
• Career development opportunities.