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Role Description

We’re hiring a senior Senior Growth Marketer to own demand generation for two of our most strategic growth areas: Data and Analytics and Agentic AI. This role is designed for a marketer who blends strategic thinking with strong execution and knows how to turn complex product capabilities into clear, compelling campaigns that drive pipeline and sales momentum.

As the Senior Growth Marketer, you will lead the end-to-end strategy and execution of integrated, multi-channel campaigns aligned to product launches, sales priorities, and key buyer personas across the multifamily market. You’ll be responsible for translating product narratives into campaign themes, orchestrating activation across paid and owned channels, and continuously optimizing performance using data and insights.

This role sits at the center of Marketing, Product Marketing, Sales, and SDR teams. Success requires strong cross-functional alignment, clear communication, and the ability to balance creativity with rigor and accountability.

Responsibilities

• Own integrated campaign strategy and execution for Data and Analytics and Agentic AI product lines, with a focus on pipeline creation and deal acceleration.
• Design full-funnel, multi-touch campaigns aligned to personas, verticals, and stages of the buyer journey across paid media, email, web, events, outbound SDR support, and content syndication.
• Partner closely with Product Marketing to translate positioning and narratives into clear value propositions, campaign themes, and audience-specific messaging.
• Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs that guide execution across channels and teams.
• Collaborate with SEO, web, paid media, creative, and marketing operations teams to activate campaigns consistently across all touchpoints.
• Monitor and analyze campaign performance, identify optimization opportunities, and communicate results and insights to stakeholders.
• Align with Sales leaders and SDR teams to ensure campaign readiness, clear handoffs, and effective feedback loops that improve conversion.
• Own campaign planning, prioritization, and budget management for assigned product areas.
• Stay current on evolving demand generation best practices, AI-driven marketing tools, and emerging content formats.
• Act as a strategic thought partner to Product Marketing and Sales, contributing ideas that improve scale, efficiency, and impact.

Qualifications

• 7+ years of experience in B2B SaaS demand generation or integrated campaign strategy roles.
• Proven experience owning and executing full-funnel campaigns that combine content, digital channels, and outbound motions.
• Track record of accountability for pipeline performance and campaign optimization.
• Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
• Strong command of campaign measurement, attribution, A/B testing, and performance reporting.

Plus

• Experience marketing AI-enabled products or emerging technology solutions.
• Background in multifamily, real estate technology, or adjacent B2B verticals.

Knowledge/Skills/Abilities

• Strategic, persona-driven marketer with a strong understanding of integrated campaign design.
• Clear and confident communicator who can align cross-functional partners and report results in business terms.
• Strong writing and messaging skills, with the ability to develop campaign themes, nurture flows, and audience-specific narratives.
• Curiosity and enthusiasm for innovation, experimentation, and modern marketing approaches, including AI and automation.
• Highly organized with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Collaborative, pragmatic, and comfortable driving clarity in a fast-paced, matrixed environment.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Pay Range

USD $102,700.00 - USD $174,900.00 /Yr.