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Role Description

The Manager, Programmatic will be responsible for supporting the Senior Manager, Programmatic with campaigns across The Trade Desk and Google’s DV360. The Manager, Programmatic is responsible for adhering to DEPT® best practices and developing solid programmatic acumen.

You’ll be part of a cross-functional team that includes:

• Activation (Paid Search and Paid Social)
• Ad Operations
• Integrated Planning
• Client Partners
• Data Strategy

All working to make sure client needs are anticipated and met.

Proficiency Expectations

• Leverage The Trade Desk and/or DV360 to pull and schedule reports for analysis; identifying trends and developing client reporting summaries.
• Update, monitor, and communicate daily budget pacing and high-level performance, including flagging variations or anomalies. Leverages Qontrol (DEPT®’s proprietary automated reporting suite) to create efficiencies and setup live alerts.
• Organize large volumes of data for insights and strategic storytelling in Excel and/or Google Sheets. Comfort with functions and formulas include but are not limited to; sorting, filters, vlookup, concatenate, pivot tables, text to columns, and conditional formatting.
• Understand relevant media metrics, how to calculate them, and articulate their relationship to each other. Possess a high level understanding of the different optimization levers to pull to surpass benchmark KPI’s.
• Develop suggestions on activation strategy around campaign builds, overall themes, hierarchy, audiences, parameters, and ads.
• Create and edit campaigns and audiences in DSPs with oversight and mentorship.
• Implement scheduled and ad hoc tasks delegated by direct manager and/or colleagues.
• Follow mandatory QA process to completion.
• Grow a thorough understanding of programmatic, constantly embodying a “forever student” mentality. Participate in programmatic trainings by asking questions, contributing ideas, and leaning into relationship with agency partners.

Growth Expectations

• Independently own reporting, pacing, and client performance summaries.
• Identify troubleshooting and optimization levers to course correct trends, confidently managing and updating an optimization log.
• Consistently provide campaign recommendations to improve activation and testing strategy.
• Ability to plan audiences natively within the UI.
• Create and edit campaigns and audiences with minimal oversight.
• Demonstrate consistent time management skills, namely the ability to balance workload independently and prioritize based on impact & urgency. Hits project deadlines and communicates when it isn’t possible, working seamlessly within project management systems (ie; Asana, Jira or Google Sheets).

Qualifications

• 2+ years of experience in programmatic within The Trade Desk and/or DV360.
• Desire to quickly learn and master programmatic strategy.
• Strong written and verbal communication skills.
• Curiosity and desire to grow your responsibilities and skill set.

What Impresses Us

• Experience in supporting campaign management in Google Ads (GDA and YouTube) and/or Amazon DSP.
• Comfort with advanced functions in Excel and/or Google Sheets functions.
• Proactivity, creativity, and enthusiasm; demonstrating you’re eager to roll up your sleeves and be hands on, learn, and grow.
• An exceptional eye for detail.
• Love for working with numbers and uncovering trends.

Benefits

• Healthcare, Dental, and Vision coverage.
• 401k plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.