• Own and evolve the global content marketing strategy to support brand awareness, new logo growth, customer expansion, product launches, customer retention, and thought leadership • Translate business objectives into actionable content plans across the entire buyer and customer lifecycle • Lead content planning and prioritization across channels, audiences, and regions • Ensure all content aligns with brand messaging, positioning, and strategic product marketing narratives • Optimize the use of AI-powered technologies to accelerate content creation, effectively balancing AI with human expertise and oversight • Lead, mentor, and develop a team of regionally-dispersed content creators • Establish clear roles, workflows, and metrics to ensure operational excellence • Foster a culture of creativity, collaboration, and continuous improvement • Oversee the development of high‑impact content including thought leadership, whitepapers, case studies, web pages, email copy, video scripts, social content, and more • Review and elevate content quality, ensuring clarity, accuracy, consistency, and brand alignment • Partner with our Brand/Creative Services teams to collaborate on the delivery compelling multimedia content • Work closely with the wider marketing and Go-to-Market group to understand priorities and turn them into effective content strategies • Ensure content supports key commercial initiatives such as campaigns, launches, ABM programs, sales enablement, and customer expansion • Build strong internal relationships to source insights, customer stories, and subject‑matter expertise • Owns the effective communication of content resources and how to take advantage of them across the marketing and wider go-to-marketing group • Define content KPIs tied to business outcomes • Track content performance using analytics tools and deliver regular insights and recommendations • Drive a culture of experimentation and data‑driven optimization across formats and channels • Maintain a centralized editorial calendar mapped to company priorities • Oversee content governance, workflows, documentation, and scalable processes • Manage budgets and agency relationships