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Role Description

Your day to day:

• Serve as primary point of digital marketing contact for on-property General Managers, Directors of Sales & Marketing, and Directors of Revenue Management.
• Effectively manage the property-level digital and restaurant/bar marketing budget for guest acquisition, retention, and driving direct channel contribution purposes deploying tactics to reach target audiences in the right place at the right time, via a range of channels including web, SEO/SEM, PPC, metasearch, travel ads, retargeting, paid social, affiliate and other key channels.
• Regularly communicate and present insightful data to a set of properties within the IHG Luxury & Lifestyle portfolio to share performance and tailor digital marketing recommendations based on results.
• Create timely reporting and conduct analysis providing synthesis and summarization of findings, including recommendations and action items.
• Continuously monitor website content and make conversion-focused updates, keeping all target guest segments and property goals top of mind.
• Create and manage all assets used in digital marketing campaigns, ensuring they are developed with the direct intention of driving conversions and ROI.

Qualifications

• BS/BA Degree required in Marketing, Hospitality, Business, or related field.
• 8+ years of demonstrated experience developing and implementing multi-channel digital marketing strategies and tactics including SEO/SEM, email, PPC, social media, retargeting, etc.
• Ability to proactively organize, prioritize, and balance multiple hotels, deadlines as well as property team relationships.
• Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt quickly to changes in work objectives and available technologies.
• Exceptional attention to detail, with respect to written copy, graphic design, and data accuracy.
• Working knowledge of SEO, Metasearch, Paid Search, Meta, and Adobe Analytics.
• Proficiency in Microsoft Tools – particularly with Word, Excel, and Powerpoint.
• Excellent interpersonal and written communication skills.
• A passion for technology and digital media, including knowledge of evolving best practices, web trends, SEO/PPC, AI.

Requirements

• Location - This role is remote USA.
• The salary range for this role is $90,000.00 to $95,000.00. This role is also eligible for bonus pay.

Benefits

• Comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.