Instacart invites the world to share love through food. This is how homemade is made.
Staff Content Designer – Model Design
Location
California + 18 moreAll locations: California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, New Hampshire, New Jersey, New York, Oregon, Maryland, Massachusetts, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington
Posted
47 days ago
Salary
$194K - $246K / year
Job Description
Job Requirements
- 12+ years creating content for consumer digital products, with a portfolio that demonstrates mastery in content design, narrative development, and establishing design standards.
- Must include at least 2 years of direct experience designing AI model interactions.
- Natural storyteller with refined taste and strong writing instincts who creates user experiences that surprise and delight.
- Deep knowledge of how information architecture and visual-verbal design work together to create coherent product experiences.
- Proven expertise in prompt engineering that drives personalization at scale.
- Technical fluency to understand how data composition, training approaches, and prompt modifications influence AI behavior and output quality.
- Strategic thinker who bridges user research, product goals, and business objectives.
- Self-directed operator who thrives in ambiguous, fast-moving environments.
- Compelling communicator who builds buy-in for your vision.
- Passionate about developing others, consistently modeling excellence and providing guidance that helps teammates grow their craft.
- Deeply empathetic and self-aware, with genuine commitment to creating experiences that work for diverse global audiences.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- Eligible for a new hire equity grant as well as annual refresh grants.
Related Guides
Related Categories
Related Job Pages
More Content Marketing Manager Jobs
Python + AI Content Specialist - A specialized Real Python tutorial author role focused on AI-assisted developmentDo you regularly use AI tools in your Python development work and want to help other Python developers learn to do the same?The Real Pytho...
Brand Bolt is a portfolio of direct-to-consumer brands in the health, wellness, and beauty space. We build category-defining brands through disciplined operations, data-driven marketing, and world-class customer experience. Retention is not a support function for us — it is a gro...
CX Content Specialist developing content for Roadie's Customer Experience team
Multimedia Content Intern producing Catholic content for mobile app