Instacart

Instacart invites the world to share love through food. This is how homemade is made.

Staff Content Designer – Model Design

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

California + 18 moreAll locations: California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, New Hampshire, New Jersey, New York, Oregon, Maryland, Massachusetts, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington

Posted

47 days ago

Salary

$194K - $246K / year

12 yrs expEnglish

Job Description

• Work hand-in-hand with research teams to anticipate user needs and design AI behaviors that feel natural, helpful, and delightful across Instacart's grocery shopping experiences. • Build alignment with cross-functional partners—including product, engineering, and design teams. • Drive continuous improvement of our AI systems by synthesizing insights from user testing. • Design and refine system prompts that enable personalized, scalable interactions. • Develop innovative approaches to gathering training data. • Own the full lifecycle of content initiatives—from initial design through launch, measurement, and optimization. • Establish and uphold Instacart's distinctive voice across all AI interactions. • Balance multiple workstreams simultaneously, maintaining momentum and quality.

Job Requirements

  • 12+ years creating content for consumer digital products, with a portfolio that demonstrates mastery in content design, narrative development, and establishing design standards.
  • Must include at least 2 years of direct experience designing AI model interactions.
  • Natural storyteller with refined taste and strong writing instincts who creates user experiences that surprise and delight.
  • Deep knowledge of how information architecture and visual-verbal design work together to create coherent product experiences.
  • Proven expertise in prompt engineering that drives personalization at scale.
  • Technical fluency to understand how data composition, training approaches, and prompt modifications influence AI behavior and output quality.
  • Strategic thinker who bridges user research, product goals, and business objectives.
  • Self-directed operator who thrives in ambiguous, fast-moving environments.
  • Compelling communicator who builds buy-in for your vision.
  • Passionate about developing others, consistently modeling excellence and providing guidance that helps teammates grow their craft.
  • Deeply empathetic and self-aware, with genuine commitment to creating experiences that work for diverse global audiences.

Benefits

  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
  • Eligible for a new hire equity grant as well as annual refresh grants.

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