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Role Description

Our client is seeking a viral and daring Social Media Influencer/Content Creator who deeply understands attention economics, platform algorithms, and the mechanics behind viral content. In this role, you will work closely with the owner to drive audience growth, engagement, and brand visibility across major social media platforms.

• Develop and execute a comprehensive social media content strategy designed to maximize reach, engagement, and follower growth across platforms such as TikTok, Instagram, YouTube, and Facebook.
• Create high-performing short-form and long-form video content that incorporates strong hooks, storytelling structure, retention techniques, and viral potential.
• Identify emerging trends early and rapidly translate them into compelling content opportunities.
• Manage the full lifecycle of content creation including scripting, filming, editing, publishing, and performance optimization.
• Continuously analyze platform metrics such as watch time, retention rate, engagement rate, and share rate to refine content strategy.
• Experiment with new formats, AI-assisted tools, and editing techniques to improve audience retention and algorithm performance.
• Appear on camera when required to deliver engaging and authentic content.
• Maintain a consistent posting cadence while ensuring high standards of content quality and performance.
• Monitor changes to social media algorithms and adapt strategies accordingly.

Qualifications

• Ownership of, and experience growing 50K+ followers on one or more major platforms (TikTok, Instagram, YouTube, or Facebook) organically.
• Proven ability to produce viral or high-performing content with strong engagement and viewership metrics.
• Deep understanding of social media algorithms, audience psychology, storytelling, and attention-driven content strategies.
• Strong skills in video production and editing using professional software and AI-assisted content tools.
• Comfortable appearing on camera and presenting content clearly when required.
• Fluent in English.
• Flexibility working across time zones - ideally aligned with GMT-7.
• Bachelor's degree in Marketing or similar disciplines preferred, but not required.

Requirements

• Temporary view-only access to platform analytics dashboards, or verified screenshots showing follower growth trends, engagement rates, and audience demographics will be requested to ensure authenticity.

Benefits

• Minimum salary of 6 figures.
• Ability to retain any existing work/contracts as long as it does not interfere with this role.
• Fully remote position, with a preference for candidates based in Calgary or similar time zones.