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Role Description

This role is central to optimizing the lead qualification and sales engagement process, ensuring that high-potential prospects are identified, nurtured, and handed off to Sales efficiently.

• Manage inbound and outbound leads
• Conduct research to understand prospect needs
• Evaluate fit against established criteria
• Collaborate closely with Sales and Marketing teams
• Prioritize leads and maintain CRM accuracy
• Execute outreach campaigns
• Operate in a dynamic, fast-paced environment
• Balance structured processes with independent decision-making

Accountabilities

• Conduct initial review and assessment of inbound and outbound leads using firmographic and persona criteria
• Apply pass/hold/disqualify standards to determine lead fit and route leads into appropriate nurture paths
• Research prospects and companies to understand business context, potential needs, and engagement signals
• Maintain accurate, organized CRM records, tracking outreach, responses, and lead status
• Initiate and personalize outreach via email, phone, and LinkedIn using established sequences and messaging frameworks
• Support secondary scoring and prioritization based on fit and engagement
• Collaborate with Sales to confirm MQL status and provide thorough handoff notes for seamless follow-up
• Partner with Marketing to align lead sources, campaigns, and nurture programs

Qualifications

• Previous experience in sales development, inside sales, or lead generation roles
• Proficiency in engaging prospects through email, phone, and professional digital channels
• Familiarity with lead qualification concepts, scoring frameworks, and CRM workflows
• Strong organizational skills with attention to detail
• Ability to manage multiple priorities
• Comfortable initiating conversations with new contacts and building professional rapport
• Preferred: experience using Salesforce or similar CRM systems
• Preferred: familiarity with LinkedIn Sales Navigator, ZoomInfo, or comparable prospecting tools
• Exposure to B2B technology or solution-based selling environments is a plus

Benefits

• Competitive hourly rate ($29–$33/hr) with bonus potential
• Flexible remote work environment with occasional travel (~5%)
• Comprehensive medical, dental, and vision coverage, including HSA/FSA options
• Retirement plan with company matching contributions
• Paid time off including vacation, holidays, personal, sick, parental, and caregiver leave
• Tuition reimbursement for job-related educational programs
• Employee wellness programs covering mental, physical, and financial health
• Opportunities for professional development and career growth