Creative & Brand Marketing Manager
Location
United States
Posted
8 days ago
Salary
Not specified
Job Description
Role Description
We are seeking a strategic and execution-focused Creative & Brand Marketing Manager to lead strategy and execution across all key marketing growth channels, including brand creative, social media, lifecycle/email marketing, affiliate partnerships, campaigns, and in-store events.
- Partner with the SVP of E-commerce & Marketing to develop and maintain the annual and quarterly marketing calendar.
- Align on monthly campaigns & lead campaign strategy from concept & execution, ensuring brand consistency & performance optimization.
- Partner with designers, copywriters, and content creators to produce compelling brand and performance assets.
- Own and drive performance across email marketing, affiliate marketing, and social media channels.
- Collaborate closely with email marketing agencies to develop growth strategies and optimize campaign and automated flow performance.
- Develop and manage affiliate partnerships to drive acquisition and revenue growth.
- Oversee social content strategy, ensuring brand voice and visual identity are consistently executed.
- Manage and mentor the Assistant Creative Director and contract content creators.
- Lead planning and execution of marketing campaigns across digital and in-store channels.
- Own the end-to-end email marketing strategy, promotional campaigns, automated flows, and lifecycle programs.
- Develop and scale the affiliate marketing program to drive incremental revenue.
Qualifications
- Bachelor’s degree preferred in Marketing or related field required
Requirements
- Creative storytelling with performance focus
- Lifecycle marketing expertise
- Partner relationship management
- Data analysis & A/B testing
- Campaign planning & execution
- Cross-functional collaboration
Benefits
- Comprehensive health insurance
- Retirement plans
- Paid time off
Job Requirements
- Bachelor’s degree preferred in Marketing or related field required
- Creative storytelling with performance focus
- Lifecycle marketing expertise
- Partner relationship management
- Data analysis & A/B testing
- Campaign planning & execution
- Cross-functional collaboration
Benefits
- Comprehensive health insurance
- Retirement plans
- Paid time off
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