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Role Description

The Media Planner’s role includes supporting the delivery of high-level brand and consumer insights that drive media strategy and communications planning.

• Oversee the daily management of internal and client deliverables including client and internal status documents, flowchart updates, and trafficking and billing trackers.
• Support the team by contributing to ongoing strategic client engagements – beginning to develop an understanding of the client’s business environment, competitive landscape, brand goals, vision, and strategy.
• Assist in the development and implementation of client media plan and marketing recommendations.
• Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV, and/or Print.
• Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process.
• Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis.
• Build and maintain strong working relationships with clients, vendors, publishers, and the client’s creative resources to ensure effective creation and implementation of campaigns.
• Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
• Effectively manage time and responsibilities in regard to deadlines and client needs.
• Utilize agency resources and cross-functional teams throughout the media planning process.
• Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership.
• Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve.

Qualifications

• Bachelor's degree required, preferably in a related field.
• 1+ year(s) of experience in prior media planning function.
• Experience with campaign management/ad serving technology and third-party market research tools.
• Strong written, verbal communication, negotiation, and presentation skills.
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization.
• Proficient understanding of accounting principles, data analyzing, and market research.
• Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors.
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

Requirements

• $59,500 - $80,000 a year.

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested).
• Life insurance, disability coverage, and medical, dental, and vision plans.
• Flexible working arrangements, including hybrid and remote work.
• Option to work from anywhere across the globe two weeks each year.
• 20 vacation days plus one personal well-being day.
• Recognize 9 public holidays, along with gifted end-of-year holidays.
• Early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Enhanced maternity, paternity, family leave, and fertility policies.
• Continuous opportunities to professionally develop with on-demand training and global mobility opportunities.