• Build and scale the USA sales organisation by recruiting, onboarding and developing a high-performing team of 4–8 sales professionals, including Account Executives (Acquisition & Growth) and SDRs. • Lead with impact by fostering a culture of performance, accountability and continuous learning where the team is motivated to achieve and exceed targets. • Coach and mentor through regular 1:1s, pipeline reviews and deal strategy sessions to sharpen skills, enhance execution and remove barriers to success. • Champion sales excellence by developing best-in-class playbooks and methodologies for prospecting, discovery, demos and closing across multiple customer segments. • Collaborate cross-functionally with Marketing, Customer Success and Product to ensure seamless handoffs, aligned priorities and shared success metrics. • Own the USA revenue number by driving new business and expansion targets across the USA. • Define and execute go-to-market strategies by region, segment and channel identifying high-value opportunities and white space for growth. • Position Hapana to win by maintaining a deep understanding of the competitive landscape (Mindbody, Glofox, ClassPass, Arketa, etc) and guiding the team on effective differentiation. • Continuously refine the sales process, leveraging data insights and team feedback to improve conversion rates and deal velocity. • Stay ahead of the market by tracking fitness industry trends, customer challenges, and emerging technologies to inform sales strategy and product alignment. • Ensure a healthy pipeline, maintaining 3–4x quota coverage and consistent progression through all opportunity stages. • Deliver forecast accuracy through disciplined CRM management (HubSpot) and data-driven forecasting to senior leadership. • Engage in key strategic deals, supporting complex negotiations, pricing discussions, and contract terms while empowering AEs to own outcomes. • Partner with Sales Operations to optimise territory design, quotas, commission plans and performance reporting. • Work hand-in-hand with Marketing to optimise lead generation campaigns, demand creation and sales enablement content such as case studies, ROI tools and battle cards. • Collaborate with Customer Success to drive strong onboarding experiences, customer adoption and expansion opportunities. • Influence the Product roadmap by representing the USA market voice by sharing customer insights, competitive trends and feedback from the field. • Be the face of Hapana at key industry events and conferences, building relationships that expand our brand presence and generate new opportunities.