Director of Demand Generation

Join a fast-growing compliance and training software company as the first dedicated marketing hire. This is a true builder role for a strategic, hands-on marketing leader who can drive pipeline, sharpen positioning, own HubSpot and funnel reporting, and help shape how the company shows up in the market.

You will not be stepping into a large existing marketing machine. You will be building the foundation. This role is ideal for someone who can think at a high level, execute without hand-holding, and bring the energy, judgment, and creativity to operate effectively in a fast-moving B2B SaaS environment.

• Location/Type: Remote within the U.S.
• Travel: Quarterly travel for on-sites, conferences, and key events
• Compensation: $120,000 to $150,000 base + Bonus
• Schedule: Full-time

Why this role is compelling

• First dedicated marketing hire with real ownership
• High visibility role with direct impact on pipeline and growth
• Opportunity to build the marketing operating system from the ground up
• Broad scope across demand generation, positioning, sales alignment, reporting, and vendor management
• Strong fit for someone who wants strategic influence without giving up hands-on execution

Role Snapshot

• First marketing hire; high autonomy, high accountability
• Complex B2B SaaS sale in regulated and trust-driven environments
• Long sales cycles and multi-touch buying journeys
• Own demand generation end-to-end while partnering closely with Sales and leadership
• Build the systems, reporting, and process discipline the business needs to scale
• Help bring more strategic thinking, creativity, and market clarity to the function

What You’ll Do

Demand Generation and Pipeline Ownership

• Build and run a repeatable top-of-funnel engine across email, lifecycle nurturing, webinars, events, partner/channel efforts, and selective paid or retargeting programs where appropriate
• Create and own the campaign calendar, execute campaigns, and drive measurable pipeline outcomes
• Connect marketing activity to pipeline, conversion, and revenue impact rather than vanity metrics
• Continuously test and improve channel mix, messaging, and campaign performance

HubSpot Ownership and Funnel Analytics

• Own HubSpot end-to-end, including lifecycle stages, lead routing, dashboards, attribution, automation, and data hygiene
• Define what qualifies as an MQL and implement tracking and reporting the business can trust
• Build weekly and monthly reporting that clearly shows what is working, what is not, and what should change next
• Establish clean funnel visibility and more disciplined reporting from a messy or imperfect starting point

Sales Partnership and Revenue Alignment

• Partner closely with Sales to define handoffs, follow-up expectations, routing logic, and feedback loops
• Help improve lead quality, speed to follow-up, and sales confidence in marketing-sourced activity
• Operate as a revenue-minded marketing leader who understands pipeline math and what drives actual commercial outcomes

Positioning, Messaging, and Market Clarity

• Help refine ICP, messaging, and market positioning in partnership with leadership and Sales
• Translate customer, funnel, and commercial feedback into sharper go-to-market messaging
• Ensure campaigns and core assets reflect a compelling, credible, and conversion-oriented story

Content, Creative Direction, and Enablement

• Ensure essential assets exist and are effective, including landing pages, campaign copy, light collateral, presentations, and sales enablement materials
• Bring strong creative judgment and a high bar for quality, even if some execution is supported by external resources
• Produce solid work personally when needed and direct outside creative support effectively

Vendors and Budget Management

• Manage outside vendors and contractors with clear briefs, deadlines, expectations, and quality control
• Make practical budget recommendations and allocate spend across programs based on performance and business priorities
• Know when to build internally versus outsource

What Success Looks Like

• Pipeline generation becomes more consistent, measurable, and repeatable
• Marketing and Sales operate with clearer handoffs and stronger alignment
• HubSpot reporting becomes more trusted and actionable
• Messaging and campaigns become sharper, more strategic, and more effective
• Leadership gains better visibility into what marketing is contributing and where to invest next

Must-Haves

• 6+ years of B2B marketing experience with direct ownership of demand generation and pipeline outcomes
• Strong operator who can set strategy and execute hands-on
• Deep HubSpot experience, including automation, lifecycle stages, reporting, dashboards, and funnel management
• Ability to connect campaigns, positioning, reporting, and budget decisions back to pipeline outcomes
• Strong partnership style with Sales and the ability to drive process adherence without unnecessary friction
• Comfortable operating in ambiguity and building structure where little exists
• Strong communication skills and the ability to bring clear, strategic thinking without getting lost in the weeds
• Bias for action, high ownership, and comfort in a fast-paced, high-accountability environment

Nice to Have

• Experience in long-cycle, complex B2B SaaS sales environments
• Exposure to regulated or trust-driven industries such as compliance, healthcare, government, energy, or similar markets
• Previous first-marketer or department-of-one experience
• Experience standing up attribution and reporting from messy starting conditions
• Strong creative judgment and ability to oversee external creative resources to a high standard
• Experience supporting webinars, conferences, trade shows, or partner-driven programs

Benefits and Perks

• 100% of employee health insurance premium covered
• Dental and vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) with up to 4% company match
• Remote within the U.S.
• Quarterly travel for team on-sites and events

Fairness and Hiring

At Urrly, fairness matters. We use AI to review every application against the same clear job-related requirements for the role. This means candidates are evaluated based on relevant experience, skills, and qualifications, not on personal characteristics such as race, gender, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.

Apply

Apply if you want to own pipeline-driving marketing from day one, build the demand generation engine, and help shape the marketing foundation at a fast-moving B2B SaaS company.