• Edit short-form paid ads for Meta, TikTok, YouTube Shorts, and emerging platforms • Build high-retention hooks in the first 3 seconds • Optimize pacing, rhythm, and visual pattern interrupts • Tailor edits to specific campaign objectives (acquisition, retargeting, education, AI-native creative, etc.) • Rapidly iterate variations for testing • Identify winning creative patterns and apply learnings to new edits • Recreate reference styles and improve them • Adapt editing style based on: - ICP - Product - Funnel stage - Platform norms • Contribute ideas to improve creative briefs • Maintain strong understanding of Everyday Dose’s brand identity • Ensure visual cohesion across paid and organic channels • Balance performance-driven edits with brand trust and tone • Creatively solve footage or production limitations • Improve average footage through editing choices • Work across: - UGC - Talking heads - Product shots - AI-generated assets - Mixed-media content