• Oversee and lead the development and implementation of comprehensive paid search strategies to meet client objectives. • Execute and optimize a variety of media tactics, such as Search Engine Marketing (SEM), Google PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. (Hands on keyboard) • Manage monthly and daily spend activities for assigned clients, preferably handling six-figure monthly budgets or higher. • Lead regular status update calls with clients to review performance and discuss optimization strategies. • Plan, coordinate, and administer numerous presentations for managed accounts, providing detailed insights and strategic recommendations. • Communicate key performance trends to account leads and clients effectively, ensuring transparency and clarity. • Collaborate with various internal and external stakeholders to ensure cohesive and effective campaign execution. • Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment. • Demonstrate strong organizational skills to balance tight deadlines, manage multiple projects, and navigate challenges effectively. • Proactively identify opportunities for account and process improvement and efficiency within current strategy and tactics. • Develop and implement testing strategies to continuously improve ad performance and client ROI.