Fanatics, Inc.

We amplify pride and create connections for all fans around the world.

Marketing Manager, Digital Operations

OperationsOperationsFull TimeRemoteTeam 1,001-5,000Since 2011H1B No SponsorCompany SiteLinkedIn

Location

New York

Posted

9 days ago

Salary

$84K - $115K / year

Bachelor Degree5 yrs expEnglishAEMCloudFirebaseTableau

Job Description

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems. • Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels. • Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention • Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources. • Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies. • Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more. • Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations. • Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs. • Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving. • Maintain documentation of tracking frameworks, integration maps, and operational processes. • Provide coverage across campaigns and channels as needed, stepping into execution roles when required. • Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.

Job Requirements

  • 5 years of experience in a related role, examples include marketing operations, digital media operations, martech, or mobile app marketing
  • Bachelor qualification in marketing, information systems, or related field
  • Deep expertise in mobile measurement and attribution systems, particularly AppsFlyer as well as privacy-centric frameworks like SKAN
  • Hands-on experience with CDPs such as Segment and identity platforms such as LiveRamp
  • Strong familiarity with marketing analytics environments including Tableau and Firebase
  • Advanced and recent understanding of platform buying and measurement ecosystems across major digital media platforms
  • Direct experience implementing and troubleshooting specialized platform integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations)
  • Strong operational knowledge of mobile app tracking, deep linking, event schemas and data pipelines
  • Proven ability to QA and reconcile discrepancies across disparate data sources
  • Strong analytical mindset with comfort working across large, complex datasets
  • Operationally flexible with the ability to “wear multiple hats” in a fast-paced marketing organization
  • Knowledge of betting and gaming marketing ecosystem strongly preferred
  • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

Benefits

  • Medical
  • Dental
  • Vision
  • 401K
  • paid time off
  • GymPass
  • Pet Insurance
  • Family Care Benefits
  • Free Shipt deliveries
  • $700 to set up your home office

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