• Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social • Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team. • Manage the division P&L, including revenue targets, staffing models, utilization, and margin • Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation • Interface with the Head of Client Strategy to ensure service lines work seamlessly together. • Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar • Create and enforce quality standards and delivery frameworks that produce consistently excellent client work • Develop integrated communications strategies for B2B clients across earned, shared, and owned channels • Cultivate and maintain strong media relationships across trade, business, and tech press • Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives • Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement • Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team. • Identify and execute cross-sell opportunities in partnership with Directive's other service lines. • Establish KPIs and reporting frameworks that tie communications programs to real business outcomes • Contribute thought leadership internally and externally to establish Directive's communications practice in the market • Recruit, develop, and retain top communications talent