• Plan, build, and execute multi-channel campaigns (paid search, paid social, review sites, email nurtures, and partner programs). • Manage end-to-end campaign workflows—creative, tracking, launch, and performance reporting. • Implement structured testing to improve offers, messaging, and conversion rates. • Translate insights into action by adjusting spend, messaging, or targeting to maximize ROI. • Evaluate and implement emerging AI-powered tools and platforms that improve campaign performance, workflows, and audience targeting. • Develop and maintain campaign playbooks organized by persona, segment, and funnel stage. • Own and optimize HubSpot, Salesforce, and ABX processes, including lead capture, scoring, and routing. • Ensure accurate data flow and attribution across systems; maintain a clean, reliable funnel view. • Build and refine automated workflows that improve campaign efficiency and response time. • Partner with BDRs to maintain lead SLAs and deliver a seamless AQL handoff. • Develop and manage dashboards and reporting that clearly tie marketing programs to pipeline impact. • Identify friction points in the buyer journey and propose operational or process fixes. • Lead structured experimentation across channels and campaigns, sharing learnings and outcomes with the broader team. • Partner with Product Marketing, Content, and Sales to operationalize GTM campaigns and launches. • Support leadership with insights, forecasts, and weekly performance readouts. • Document systems, processes, and workflows to enable scale and transparency.