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Role Description

This role exists to make our go-to-market engine faster, cleaner, and more scalable by turning manual GTM work into reliable systems and AI-powered workflows. The goal is simple: reduce the time teams spend on busywork, improve targeting and follow-through, and give leadership trustworthy visibility into what’s working across campaigns, channels, and the full customer lifecycle.

• Operate as a builder at the center of our GTM stack, partnering across RevOps, Sales, Marketing, and CS to spot bottlenecks and design practical solutions.
• Sometimes that’s an AI copilot that helps reps act on signals.
• Sometimes it’s a data pipeline that finally makes attribution and lifecycle reporting consistent.
• Sometimes it’s automation that quietly removes 20 steps from a process no one has time to fix.

Job Location

• Hybrid (in-office 3 days per week) - Austin, TX
• Remote - Raleigh, NC
• Remote - Nashville, TN
• Remote - Toronto, Canada

Responsibilities

• Map GTM bottlenecks: Partner with RevOps, Sales, Marketing, and CS to identify where AI can reduce manual effort, increase speed, or improve targeting.
• Create AI-powered automations, copilots, and agents to support GTM Teams.
• Design and maintain scalable data pipelines that unify data across Hubspot, Salesforce, Outreach, Gong, ChurnZero, etc.
• Implement systems that measure campaign, channel, and program effectiveness.
• Identify and design automated workflows to support our team’s internal operations.
• Innovate and experiment. Pilot new tools, integrations, and AI workflows.

Requirements

• 5+ years as a Marketing Analyst or technical role in Marketing Operations/RevOps.
• You are comfortable with writing code (Python/SQL) and working with APIs. Bonus if you have a background in data engineering or ETL tools.
• Deep knowledge of Salesforce Architecture.
• Fluency in other GTM tools (Clay, HubSpot/Marketo, Outreach / Apollo, Gong, Nooks Dialier/Orum, 6sense, Usergems, etc), APIs, and automation platforms (Zapier, Workato).
• Curious, scrappy builder with a love for experimentation who thrives in ambiguity, enjoys automating manual work, and owns projects end-to-end.
• The ability to translate business problems into elegant, maintainable system solutions.
• Strong attention to detail and high standards for data quality and process consistency.
• Proven ability to design and scale processes across global marketing teams.
• Self-starter who thrives in fast-paced, collaborative, and remote environments.

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.