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Role Description

This role is responsible for shaping and executing a high-impact digital media strategy that drives growth, performance, and innovation across multiple channels.

• Lead cross-channel campaigns, optimize paid and owned media, and identify emerging platforms and opportunities to maximize reach and ROI.
• Partner closely with analytics, product, creative, and brand teams to design experimentation roadmaps and implement performance frameworks.
• Translate data into actionable insights.
• Blend strategy, analytics, and hands-on execution to influence the company’s growth trajectory.
• Thrive in a fast-paced setting, balancing creativity with measurement, and continuously seek ways to unlock new growth opportunities.

• Develop and own cross-channel digital media strategies, including search, paid social, programmatic, video, and emerging platforms.
• Translate business objectives into actionable media plans with clear KPIs, audience targeting, and budget recommendations.
• Plan, execute, and optimize campaigns across owned channels, CRM, marketing automation, paid digital, and programmatic platforms.
• Build and manage structured growth experiments to test new channels, audiences, and creative approaches.
• Identify and evaluate innovative media opportunities, emerging platforms, and technologies to unlock incremental growth.
• Establish robust measurement frameworks, monitor performance, and present insights and recommendations to leadership.
• Collaborate with cross-functional teams to ensure cohesive customer journeys, aligned strategies, and optimized creative execution.
• Manage relationships with media agencies, technology partners, and vendors to ensure smooth campaign execution.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field (or equivalent experience).
• 5+ years of professional experience in digital advertising, performance marketing, or in-house digital strategy.
• Proven track record of driving measurable results through multi-channel digital campaigns.
• Expertise in paid media platforms such as Google Ads, Microsoft Ads, social media advertising, and programmatic channels.
• Strong analytical skills with the ability to interpret performance data, optimize campaigns, and develop actionable insights.
• Experience with growth experimentation, testing frameworks, and ROI-driven marketing strategies.
• Excellent written and verbal communication skills, including translating complex data into clear narratives.
• Ability to work cross-functionally, collaborate effectively, and influence stakeholders in a fast-paced environment.

Benefits

• Competitive salary range of $105,000 – $140,000 with variable annual bonus potential.
• Comprehensive medical, dental, and vision insurance with telemedicine options.
• Company-provided life, short-term, and long-term disability insurance.
• Retirement plan with employer contribution and matching.
• Adoption assistance, wellness programs, and Employee Assistance Program (EAP).
• Flexible work arrangements and support for work-life balance.
• Parental leave and various voluntary benefits, including commuter and discount programs.
• Opportunities for professional development, skill growth, and cross-functional collaboration.