• Content Creation: Manage B2B content strategy, creating engaging and persuasive materials, including website copy, blogs, social media posts, email campaigns, case studies, sales presentations, and other promotional materials. • Social Media: Manage all social channels and content, with a heavy focus on LinkedIn. • Brand Management: Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all communication channels. • Public Relations: Work with an external agency to develop content and distribute press releases, draft talking points, and manage media inquiries. • Event Management: Coordinate marketing events and conferences to promote the company and its products/services. • Digital Marketing: Collaborate on digital marketing campaigns, social media maintenance, email marketing, and SEO/SEM to increase online visibility and lead generation. • Analytics and Reporting: Monitor, analyze, and report on the performance of marketing and communications efforts. • Team Collaboration: Work closely with cross-functional teams, including sales, product development, clinical operations, engineering, and human resources, to align marketing and communications strategies with overall business goals.