Regional Product Marketing Manager
Location
United States
Posted
10 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
We are seeking a Regional Product Marketing Manager to spearhead the go-to-market and growth enablement strategy for our product across remittance senders to the APAC region in the USA and the rest of the world. This pivotal role connects product, marketing, and regional business teams, ensuring our product resonates with local users, drives adoption, and achieves growth and retention goals.
- Own and execute the end-to-end GTM plans, including features, corridors, and pricing strategies, to drive product-led growth across your region.
- Adapt global messaging, value propositions, and positioning frameworks to resonate with local market dynamics, user personas, and regulatory realities.
- Be the voice of your region by uncovering user insights through research, competitor benchmarking, and user testing (beta/soft launch), feeding critical feedback directly into product roadmaps.
- Partner with local acquisition, lifecycle, and CRM teams to optimize funnels and ensure onboarding/retention flows align with specific regional user needs.
- Serve as the critical link between regional general managers, growth teams, and central product/PMM teams to align priorities and lead quarterly business reviews on regional impact.
- Drive measurable outcomes across feature adoption, product-led growth in target corridors, churn reduction, market share expansion, and awareness of new capabilities.
Qualifications
- Proven experience in Product Marketing, Go-to-Market (GTM), or Growth Marketing, with a strong preference for Fintech, digital payments, mobile apps, or remittances.
- Deep understanding of consumer behavior within emerging and migrant markets.
- Demonstrated track record of regional ownership, driving results, and leading cross-functional alignment.
- Analytical mindset to translate complex data and insights into actionable, high-impact regional strategy.
- Comfort in a fast-paced, high-energy, and resource-constrained environment.
- Exceptional communication skills, English fluency (local languages are a strong plus), and willingness to travel approximately 40% to build deep consumer connections.
Requirements
- Experience marketing to APAC diaspora communities.
- Background in launching products across multiple geographies or within regulated industries.
- Expertise in mobile-first product adoption, especially in low-bandwidth or low-literacy environments.
Benefits
- Unlimited annual leave
- Great healthcare benefits
- Employee discounts
Job Requirements
- Proven experience in Product Marketing, Go-to-Market (GTM), or Growth Marketing, with a strong preference for Fintech, digital payments, mobile apps, or remittances.
- Deep understanding of consumer behavior within emerging and migrant markets.
- Demonstrated track record of regional ownership, driving results, and leading cross-functional alignment.
- Analytical mindset to translate complex data and insights into actionable, high-impact regional strategy.
- Comfort in a fast-paced, high-energy, and resource-constrained environment.
- Exceptional communication skills, English fluency (local languages are a strong plus), and willingness to travel approximately 40% to build deep consumer connections.
- Experience marketing to APAC diaspora communities.
- Background in launching products across multiple geographies or within regulated industries.
- Expertise in mobile-first product adoption, especially in low-bandwidth or low-literacy environments.
Benefits
- Unlimited annual leave
- Great healthcare benefits
- Employee discounts
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