• Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components • Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows • Build and integrate APIs connecting Salesforce to tools across our stack (e.g., marketing automation, CS platforms, telephony, data enrichment) • Implement AI-assisted workflows with appropriate guardrails, human-in-the-loop controls, and auditability • Build modular, reusable components that can flex as business processes evolve • Translate business requirements into technical specifications, ensuring clarity before a single line of code is written • Design and execute structured UAT processes—writing test cases, coordinating stakeholder testing, and resolving issues before deployment • Manage your own backlog: prioritize work, communicate status proactively, and flag blockers before they become problems • Document what you build so the team can maintain it, not just you • Instrument SLAs, funnel metrics, and operational KPIs directly in Salesforce, enabling leading-indicator visibility for the GTM team • Identify and fix data quality issues—duplicate records, 15 vs. 18-digit ID mismatches, stale field values—that erode reporting reliability • Build and maintain dashboards and reports that surface the right information for WBRs, MBRs, and QBRs • Proactively identify where process breaks down in the data and bring solutions to the table • Build from a clear spec — before you start, make sure you have one. If requirements are incomplete or shifting, surface it early rather than build through the ambiguity • Push back on scope creep proactively: flag changes in writing, before they affect the build, and help the team understand the tradeoff • Partner with our GTM Architect on solution design and with our SFDC Admin/BSA on delivery, UAT coordination, and post-launch stability