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Role Description

We’re looking for a high-leverage campaign owner who takes a strategic framework and turns it into revenue-driving programs. As our ABM Campaign Manager, you’ll own execution across 1:1, 1:few, and 1:many ABM programs, segmented email programs, landing pages, paid media, and our monthly newsletters.

You’ll work closely with our Senior Director of Marketing and serve as a marketing liaison to BD and Sales on named account programs. This is an execution-focused role where marketing’s impact on pipeline is visible and measurable. You’ll operate within a defined strategic framework — with clear priorities, focused accounts, and visible revenue impact.

• Lead execution of ABM programs across named accounts and broader segments — email sequences, personalized landing pages, account assets, presentations, and enablement content that helps Sales build credibility and win deals
• Write and build segmented email programs — nurture sequences, webinar and content promotions, and re-engagement programs — across MailChimp, ActiveCampaign, or equivalent
• Own the strategy and execution of our monthly executive-facing newsletters — coordinating stakeholders, drafting content, managing layout and distribution
• Build and optimize campaign landing pages in Unbounce or equivalent, including personalized and dynamic pages
• Manage LinkedIn Ads and other paid media day-to-day — performance pulls, optimization recommendations, and publisher coordination
• Partner directly with BD and Sales on named account outreach cadence and pipeline-aligned program touches
• Deliver clear, data-backed program reporting to Sales and Marketing leadership

Qualifications

• Minimum of 5 years in an agency or in-house marketing team, supporting enterprise B2B sales cycles; insurance, insurtech, fintech, or similarly regulated verticals strongly preferred
• Demonstrated ABM execution across 1:1, 1:few, and 1:many tiers — has built account-specific programs, assets, and decks end-to-end
• Excellent writer with experience crafting executive-level outreach and multi-segment copy for technical, financial services audiences
• Hands-on proficiency with marketing automation, landing page, and paid media platforms — MailChimp, ActiveCampaign, Unbounce, LinkedIn Ads, or equivalent
• Structured, autonomous, and comfortable working directly with Sales and BD; understands buying committee dynamics
• Comfortable in a fast-moving, scale-up environment where priorities evolve and execution discipline matters

What Success Looks Like

• ABM programs measurably generate and accelerate engagement and pipeline across named accounts.
• Email programs, newsletters, and landing pages consistently meet or exceed engagement benchmarks
• Named account programs reach and activate multiple stakeholders — not just primary contacts
• BD and Sales describe you as a reliable, high-quality execution partner

This Role Is For You If

• You take genuine pride in shipping polished work — and it shows in everything you send
• You thrive when you own a program, not just a task
• You’re energized by working directly with Sales and BD, not intimidated by it
• You want your output tied directly to pipeline — and you want to see that connection clearly
• You’re self-directed, resourceful, and take ownership from first draft to final delivery