• Drive end-to-end design initiatives across Instacart+ and Incentives—from problem framing and discovery through exploration, iteration, prototyping, and delivery. • Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, post-order, and lifecycle touchpoints (email, push, in-app). • Frame problems clearly, explore multiple solution paths, and articulate tradeoffs grounded in customer insight, experimentation, and business impact. • Translate experience principles into thoughtful flows, content hierarchy, and interaction patterns that align with Instacart’s design system and brand. • Leverage AI-assisted prototyping and concept development alongside strong craft—bringing clarity and rigor to generated concepts that meet system constraints. • Design for visual clarity, pacing, and density across subscription and incentive surfaces; collaborate with system owners to ensure consistency and quality. • Partner with Research and Data Science to uncover insights related to subscription behavior, incentives, and repeat usage, translating findings into journey refinements. • Help shape value propositions, naming, and messaging within Instacart+ and Incentives; create clear artifacts (flows, decks, prototypes) that align cross-functional partners. • Elevate quality by advocating for cohesive, user-centered solutions and providing thoughtful critique and mentorship within the team.