• Own Matia's core positioning, messaging framework, and value proposition across segments and personas; • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders; • Ensure consistent messaging across all channels and customer touchpoints; • Translate and work with contractors to position into high-impact content including website copy, product pages, blog posts, thought leadership, and technical explainers; • Develop persona-specific content that drives awareness, consideration, and conversion; • Partner with demand generation to align content with campaign strategy and pipeline goals; • Support brand and social media efforts; • Lead product launches end-to-end, coordinating across product, sales, and marketing; • Partner with demand generation on campaigns, content strategy, and pipeline programs; • Build and maintain sales collateral including decks, one-pagers, battlecards, and objection-handling guides; • Conduct ongoing research into buyer needs, market trends, and the competitive landscape; • Develop and maintain competitive positioning and differentiation materials; • Enable the sales team with the tools, training, and content they need to tell a compelling story;