• Own the Manual Therapy market end-to-end — set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics as needed to drive outcomes. • Build deep market and customer understanding — develop and maintain a nuanced, research-backed view of manual therapy practitioner needs, workflows, competitive dynamics, and growth opportunities that goes beyond what any single department can see. • Shape and execute go-to-market strategy — partner with Marketing to define how Jane shows up in the manual therapy market, and work with the Customer team to translate strategy into on-the-ground execution. • Be the voice of the market internally — represent manual therapy practitioners across Product, Marketing, and Customer teams. Bring a clear, evidence-based point of view on product-market fit and advocate for the roadmap priorities that will move the needle. • Balance strategy across three time horizons — align with the Customer team on immediate needs, inform Marketing programs on a now/3/6-month horizon, and help shape longer-term Product priorities. • Surface emerging opportunities and hypotheses — identify partnership ideas, unmet needs, and new growth vectors in the manual therapy space and help chase them down. • Represent Jane in the market — attend key industry events, conferences, and community touchpoints in the manual therapy space to build trust, deepen relationships, and strengthen Jane's position.