The Regional Sales Manager (RSM) is responsible for leading the company’s sales and leasing strategy for an assigned portfolio of properties. The RSM oversees sales and marketing initiatives, supports sales recovery of focus assets, and ensures that all policies related to branding, leasing, and marketing are executed in accordance with company standards and procedures.

This role focuses on property leasing performance and marketing strategy within student housing and multifamily assets, rather than traditional product or B2B sales.

The RSM partners directly with members of the sales and marketing team and operations leaders to stabilize focus assets, improve leasing outcomes, and develop strategic plans to achieve budgeted occupancy and rent goals. This role also ensures consistency across the portfolio by implementing best practices and performance standards across markets.

What You’ll Do:

• Oversee sales and marketing strategy for a portfolio of 15–25 student housing or multifamily properties across multiple markets, ensuring alignment with revenue, occupancy, and brand positioning goals
• Serve as a primary client-facing partner, clearly communicating performance insights, marketing strategy, and leasing progress while building strong client relationships and trust
• Analyze leasing performance metrics, pricing strategy, and revenue management trends to guide strategy and improve lead generation, lead-to-lease conversion, and occupancy outcomes
• Lead collaboration between Regional Managers, onsite teams, and centralized marketing teams to execute cohesive leasing and marketing strategies
• Provide oversight and direction for digital marketing strategy, including paid advertising, ILS performance, website optimization, and leasing funnel management
• Monitor portfolio leasing performance and identify early indicators of leasing challenges, implementing recovery strategies when necessary
• Develop and implement strategic leasing and marketing plans for focus assets, ensuring accountability and execution from onsite teams
• Conduct market research and competitive analysis to guide pricing, positioning, and marketing strategy across multiple markets
• Review and provide recommendations for marketing and advertising budgets, ensuring efficient spend aligned with leasing velocity and asset goals
• Lead and participate in Asset Strategy Reviews, Strategic Marketing Summits, and client strategy calls
• Support recruiting, training, and development of leasing managers and onsite sales teams
• Present insights, portfolio performance updates, and best practices during national meetings and internal strategy sessions
• Stay informed on emerging marketing, leasing, and digital trends impacting student housing and multifamily property performance
• Support lease-up or stabilization strategies for new developments or underperforming assets within the portfolio when applicable

Skills & Experience Needed:

• Minimum of 3 years of professional experience in student housing or multifamily property marketing, leasing, or revenue management.
• Professional experience developing or leading sales and marketing strategy for a portfolio of at least 5 residential properties (student housing or multifamily preferred).
• Professional experience supervising 1–3 direct reports in a sales or marketing role and coordinating work across at least one cross-functional team (e.g., operations, marketing, or revenue management).
• Proven success driving occupancy, preleasing, and lead-to-lease conversion performance
• Experience analyzing leasing performance metrics, pricing strategy, and revenue management trends
• Strong understanding of digital marketing strategy & performance analytics.
• Experience collaborating with regional operations leaders and onsite leasing teams
• Strong understanding of digital marketing strategy, ILS platforms, and performance analytics
• Proficiency in Microsoft Excel, PowerPoint, Word, and Canva
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Ability to travel 25–75%, including airport travel
• Must reside in or be willing to relocate to a U.S. city with access to a major airport hub
• Valid driver’s license and ability to rent and operate a vehicle for business travel

What You’ll Get (Peak Perks):

• Up to 12 weeks paid parental leave + one year of diapers, on us
• 15 days of PTO + 2 additional “Wellbeing Days”
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• 401(k) Match
• Employee Resource Groups
• Annual Leadership Conference
• Annual opportunity for Diamond Club Trip
• Commitment to leadership training and growth opportunities
• 10 Year Peakiversary Trip
• Additional rewards and recognition

Who We Are

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US.  Our working environment is fun, collaborative, forward-thinking and purposeful.

PeakMade Real Estate is an Equal Employment Opportunity employer.